Magasin III Jaffa Books

17 Olei Zion
6802547 Tel Aviv-Yafo
Ph ‭+972 3-9499200‬
jaffabooks@magasin3.com

Opening Hours

Thursday 2pm – 8pm
Friday 10am – 2pm

About Magasin III Jaffa Books

Magasin III Jaffa’s unique bookstore focuses on regional artist books. The bookstore, located across the street from Magasin III Jaffa, is an integral part of its activities.


The Vitrine

In Magasin III Jaffa Books’ storefront we present a series of condensed exhibitions created by artists from the area.

Roni Packer
Zero Separation

Roni Packer’s studio practice revolves around color and paint, and the wish to bring forward the abundance of these two on a flat surface. In Zero Separation, Packer’s installation for Magasin III Jaffa bookstore’s vitrine, she takes a step back from her color practice to reclaim the surface underneath the paint. Instead of a brush, she worked on the raw canvas with an iron, highlighting the off-white cloth, creating a double-sided canvas piece. Packer never used red in her work, but in this mini installation she is asking to proclaim Polly Apfelbaum’s red*. She does that with one thin line at the edge of the raw canvas, a red seam which she uses to set a boundary. However, it wasn’t enough. Packer missed the paint. And so, at the foot of the canvas piece, she places a skin of paint, a surface without a surface. The perpendicular canvas and the horizontal skin of paint are two individual pieces, yet a complete separation is not an option. On top of the red paint skin Packer sets a sculpture of a circle figure.
“And, just as the outside of a Cube is a Square, so the outside of a Sphere presents the appearance of a Circle.” (Flatland, Edwin A. Abbott, p 65).

*Apfelbaum’s exhibition Red Desert, Red Mountain, Red Sea is currently exhibited at Magasin III Jaffa, across the street from the bookstore’s vitrine.

Photo: Tal Nisim

Previous Events

View our previous events at the bookstore


About Magasin III Jaffa
Magasin III Jaffa is an exhibition space, a permanent satellite established by Magasin III Museum for Contemporary Art from Stockholm, Sweden. Magasin III Jaffa’s diverse program features both local and international contemporary artists. Since opening at 2018, Magasin III Jaffa has presented solo exhibitions by Haim Steinbach, Shiela Hicks, Cosima von Bonin, Tal R and Maya Attoun. The space is located on 34 Olei Zion, in a residential neighborhood rich with history and cultural diversity, that borders with Jaffa’s famous flea market. Magasin III Jaffa’s unique architecture enables passersby to view the exhibitions from the outside, day and night.

About Magasin III Museum for Contemporary Art
The museum is one of Europe’s leading institutions for contemporary art. Magasin III believes in the ability of art to challenge and inspire people and society. Since 1987, Magasin III has presented world-class exhibitions and continues to fortify its collection, which holds works by leading artists. Recent highlight exhibitions in Stockholm include Tom Friedman, Katarina Grosse, Tony Oursler, Mika Rottenberg, Ai Weiwei, Andrea Zittel and Gunnel Wåhlstrand.


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