This fall, we are changing our visual identity and our name to Magasin III Museum & Foundation for Contemporary Art. The ‘3’ becomes ‘III’ in a typeface with a venerable lineage but designed today. It is a tribute to the original signage on the former warehouse we have called home since opening in 1987.
We have kept our name, but amended it to better describe what we do. Our core mission and role remain the same; it is the content that constantly changes. We were founded to fill a gap. The public gained an exciting, private art platform that has offered Stockholm the very best of contemporary art.
We believe in art’s ability to challenge and inspire people and society. That is why we have supported the arts since our inception, providing exhibiting artists with the opportunity to produce new, unique works. Then, as now, we invite you to experience the commitment, ambition and creativity of internationally established artists from around the world.
Today, Magasin III is one of Europe’s leading institutions for contemporary art and our exhibitions are at the core of our ever-growing collection—artwork that we have been loaning to museums around the world for more than 20 years. Our new look better fits who we are — our role and our commitment.
– David Neuman, Museum Director
The new graphic identity is a collaboration with Acne Advertising.